Jeff Kasper

men seeking men
pheromone fragrance, 
audio guide, participation
2016

Seven small fragrance rollers sit on a glass shelf. They each appear to contain unknown liquids. The first bottle is amber in color with a white lable that reads “androstenone” in black text. The following six bottles have caps that span the color of the rainbow (red, orange, yellow, green, blue and violet.)



—HOW WILL I KNOW IF HE REALLY LOVES ME?


Included in this specualtive fragrance series is androstenone a synthetic pheromone used by men looking to capture attention from other men. The audience is encouraged to use these fragrances but caution is advised—if too much is used it can attract the wrong kind of attention, and can make the wearer seem overbearing or threatening and nervousness and anxiety can occur.

The formula is designed to increase the intensity of male-to-male attraction along the spectrum of the rainbow—from hot to cool colors. Red denoting the most intense, and blue, the least.


Download the user guide